The Story of Electrolux
The Story of Electrolux
The origins of Electrolux can be traced back to the introduction of the vacuum cleaner, the invention of the absorption refrigerator and a marketing genius named Axel Wenner-Gren. Legend has it that Mr Wenner-Gren saw an unwieldy Santo vacuum cleaner in Vienna and went to work for them. When he had learnt enough, he went home to Stockholm, worked on his idea with colleagues and staff and presented the Lux 1, one of the world's first household vacuum cleaner in 1912. This is the history time line from 1900 to 2009. 1901. AB Lux, Stockholm, is established. The company launches the Lux lamp - a kerosene lamp for outdoor use - which proved to be a tremendous sales success. 1910. Elektromekaniska is established in Stockholm. 1921. Model V is launched. It is regarded as the first step towards an easy to use vacuum cleaner for ordinary homes. 1930. The first built-in refrigerator is launched, a compact product for the kitchenette in the small, modern apartments of the time. 1940. World War II paralyzes many Electrolux plants and subsidiary companies. The Group reorganizes some of its production for employment reasons and produces air filters for the Swedish defense forces. 1950. Electrolux begins producing vacuum cleaners and floor polishers in São Paolo, Brazil. 1962. ElektroHelios is acquired for SEK 36 million. This company, which was set up in 1919, has 2500 employees. 1971. The commercial cleaning service is established as a result of new company acquisitions. A face-lift <b>...</b>
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